SP 38 Poster Infiltration Project
Throughout the duration of VIVA!
The streets of Montreal
Performance no longer means anything, you just have to do it.
– SP 38
Artist SP 38 was invited by VIVA! to also infiltrated the graphic identity of this fourth edition with a custom-made logo and his signature font. He will also produce an original poster project that will pepper the streets of Montreal, hinting simultaneously at the artist’s movement in the city and VIVA!’s punctual visibility.